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Realtor Conversations is a show about two Minnesota base power mortgage lenders who interview successful real estate agents. Each week, hosts Brad Goulet and Stig Sandell will discuss how to successfully navigate the real estate market and mortgage market. Let Brad, Stig and their guests be your guide in helping to EMPOWER you with valuable insider information and tools that you need to buy, sell, refinance, and move through the loan process seamlessly.
Realtor Conversations is a show about two Minnesota base power mortgage lenders who interview successful real estate agents. Each week, hosts Brad Goulet and Stig Sandell will discuss how to successfully navigate the real estate market and mortgage market. Let Brad, Stig and their guests be your guide in helping to EMPOWER you with valuable insider information and tools that you need to buy, sell, refinance, and move through the loan process seamlessly.
Episodes

Wednesday Jul 28, 2021
Dave Reed
Wednesday Jul 28, 2021
Wednesday Jul 28, 2021
Dave Reed is with us today from Remax Results. With over 20 years experience in real estate, Dave is going to give us a look at his journey to becoming a realtor, his experience in the military, and some of his tips on what to do when looking to buy rental properties.
On this episode:
- About Dave’s athletic family.
- How Dave became interested in becoming a realtor.
- Dave’s history in the military and what skills he learned there.
- Dave’s experience as a custom home builder.
- How Dave’s building knowledge helps him to prepare potential buyers.
- Transitioning from builder to realtor.
- Why you need to hire a realtor, no matter how hot the market is.
- How buyers’ agents are becoming more creative in drafting proposals.
- What can go wrong if you don’t hire a realtor.
- Common misunderstandings in paperwork when trying to sell without a realtor.
- The value of having a fellow veteran advocate for VA clients.
- Knowing how to write VA agreements and why they are different.
- The unfortunate trend of trying to take advantage of VA clients.
- The prevalence of lenders posing as VA specialists.
- Dave’s personal experience with rental properties.
- Understanding of the location requirements for rental properties.
- Working with a lender that can help you with the different requirements for rental properties.
- Why you shouldn’t learn as you go with rental properties.
- Keeping up with local legislation.
- What to do as tenants looking to buy and how Dave helps in these situations.
- The importance of having a strong team to work with.
Contact Dave:
651-230-0251

Monday Jul 19, 2021
Ron Steele
Monday Jul 19, 2021
Monday Jul 19, 2021
Ron Steele is with us in this episode. He is part of Steele Brothers Real Estate with Edina Realty. Today, he’ll be talking to us about his long and storied career in real estate, how Steele Brothers uniquely market their listings to create interest, and what it’s like to work with Steele Brothers as a buyer.
On this episode:
- Why Ron initially got into real estate.
- Making the switch from newspaper ad man to realtor.
- About the Steele Brothers team.
- Creating a great customer experience through a diverse team.
- The benefits of having a team versus being a one-man band.
- How the Steele Brothers maintain their volume of listings.
- A look at Luke’s marketing strategy secrets.
- Maximising the property exposure.
- What is the process of listing property with Steele Brothers?
- The benefit of maintaining property inventory.
- Tapping into withheld listing potential.
- Creating and maintaining a collaborative network of information sharing.
- Taking advantage of the current market as a seller.
- Predicting the levelling of the market.
- The increased current crop of educated buyers and how it is influencing the market.
- The buyer’s timeline and Ron’s role in that.
- Creating dress rehearsal offers for buyers and how they help.
- The importance of having patience in the process.
- About Ron’s wife and business partner Diane and her role in their business.
- Diane’s experience in design.
- Why it’s crucial to care about people in the realtor business.
- Building a real estate team that stays together.
Contact Ron and Diane May:
RonaldSteele@edinarealty.com 612-991-5710
DianeMay@edinarealty.com 612-961-7333

Thursday Jul 15, 2021
Cheryl Larson and Bryce Larson
Thursday Jul 15, 2021
Thursday Jul 15, 2021
Joining us today are Cheryl and Bryce Larson, a mother and son team from Cheryl Larson eXp Realty. They are here in this episode to discuss their move to eXp Realty, having a diverse team, and the unique considerations required when buying an older property along with why Bryce is particularly useful in this area.
On this episode:
- About Cheryl and Bryce’s move to eXp Realty.
- How eXp was poised to work online through the pandemic.
- What it’s like working with family members.
- Who Cheryl and Bryce have on their team.
- What specialties their team members have.
- The importance of having a team with diverse backgrounds.
- How having colleagues that have made big lifestyle transitions can help your clients.
- The difficulties in buying commercial buildings.
- How Team Larson works together to build a full picture for clients.
- About Bryce’s construction background and how it benefits real estate.
- Aiding clients in retrofitting older buildings.
- How Team Larson helps their clients find resources to help with renovating.
- What do people need to do when putting their house on the market?
- What is pristine editing?
- What is the difference between pristine editing and staging?
- Creating a fresh perspective for buyers and sellers.
- Various aspects to think about when buying an older property.
- Clarifying the big picture needs of the buyer.
- The importance of taking lifestyle into consideration.
- Providing resources to buyers during the buying process to help plan lifestyles.
- How YouTube has revolutionized learning skills for renovation.
- About Bryce’s current project house.
Contact Cheryl and Bryce:
Cheryl@CherylLarson.com 651-270-0213
Bryce@CherylLarson.com 651-233-7934

Tuesday Jun 29, 2021
Anne Anderson and Kelly Lehmicke
Tuesday Jun 29, 2021
Tuesday Jun 29, 2021
We are welcoming guests Anne Anderson and Kelly Lehmicke from EXP Realty in this episode. EXP is an up-and-coming global real estate company which is the fastest growing brokerage globally. Anne and Kelly will talk about being a family team in a global company and what the current market looks like.
On this episode:
- The progressive nature of EXP as a company.
- Why Anne left her previous brokerage of 14 years to join EXP.
- How Anne and Kelly work together as a mother/daughter team.
- About the importance of referrals and the difference a global company makes.
- The vital need of being available in the real estate space.
- Anne’s niece Abbe Marchio and how she fits in to their realtor team.
- The benefit of working with Anne, Kelly, and Abbe at EXP.
- Why the realtor business is not just a transactional business.
- How Anne and Kelly have involved almost their whole family in their business.
- How growing up with a boutique builder as a husband and father has benefitted Anne and Kelly in their line of work.
- What are Anne and Kelly seeing in the market?
- Advice for someone that’s on the fence about listing or buying.
- About Bridge Loans.
- The importance of being tenacious in the current market.
- How to handle multiple offers as a seller.
- Why people are wanting to capitalize on their house more and why it’s causing overpricing.
- Why Anne got her realtor license in 2007, despite the economy.
- What to tell buyers regarding payment rate per $1000.
- Current rates and how they affect the market.
Contact Anne and Kelly:

Tuesday Jun 22, 2021
Richard McDonough and Megan Schmidt
Tuesday Jun 22, 2021
Tuesday Jun 22, 2021
Richard McDonough and Megan Schmidt, realtors with RM Realty, are featured in today’s episode. RM Realty acts as both a realtor and broker, making the experience seamless for their clients. Together, Richard and Megan, will be talking about their journeys into real estate, making philanthropy in their community a priority, and how technology is informing the client and agent experience.
On this episode:
- Why Richard got into realty and eventually decided to strike out on his own.
- Helping the community through RM Realty.
- How technology helps both agents and consumers.
- The importance of strong systems and processes.
- Why Richard wants to help other agents move away from transactional business.
- Creating a more predictive model of realty.
- The meaning of the acronym RM in RM Realty.
- How RM Realty creates room for their clients in every aspect of their experience.
- How Megan got involved in real estate.
- Megan’s experience in the construction industry.
- The benefits and disadvantages of being your own broker.
- How technology is informing the client experience at RM Realty.
- How social media is bolstering the real estate business.
- About Megan’s landscape painting.
- The importance of donating your time to meaningful causes.
- Creating experiences for the community.
- How Megan gets involved with the local story time for kids.
- How Bell Mortgage have helped RM Realty.
- One question that Richard and Megan see from their clients most often.
- The importance of having a great lender in your corner.
richardmcdonough@rmrealty.com and megan@rmrealty.com
651-472-8383

Friday Jun 18, 2021
Danielle Yegge and Ayden Mains
Friday Jun 18, 2021
Friday Jun 18, 2021
On today’s episode we’re joined by guests Danielle Yegge and Ayden Mains. Danielle is the co-owner of Style and Structure, a building and remodelling company. Ayden is a realtor with Keller Williams and new home specialist for Style and Structure. Danielle and Ayden will talk about how they work together, what clients can expect when working with Style and Structure, and how they go about designing homes.
On this episode:
- How Danielle got into building.
- Danielle’s experience renovating and flipping houses along with doing new home sales.
- Why the interior design department is the largest at Style and Structure.
- Who is the ideal client for Style and Structure?
- How dream homes can vary from client to client based on their individual desires.
- How Style and Structure helps their clients to hone their vision.
- Helping people find the right builder for them.
- Creating dream homes, whether the most important factor is budget or style.
- How the design process works for clients.
- What radius do Style and Structure build in?
- About Style and Structure’s recent Parade of Homes Reggie Award win.
- Working with different design styles to get the ideal outcome.
- Getting inspiration for their design process.
- How people looking to sell can work with Style and Structure.
- Working with timing issues for different clients.
- About Ayden and her history in real estate.
- Ayden’s experience in interior and housing design.
- How Ayden and Danielle met and began working together.
- The traits that make successful designers and realtors and how they overlap.

Friday Jun 04, 2021
Emily Pustol and Leah Nelson from EXP Realty
Friday Jun 04, 2021
Friday Jun 04, 2021
In this episode we’re joined by guests Emily Pustol and Leah Nelson from EXP Realty, a cloud-based company. As an international company, EXP offers much more than a local brick and mortar realtor can. Emily and Leah will discuss why they chose EXP Realty, the complications that can arrive when you choose not to go with a realtor, and the kind of training realtors go through to deliver the best experience for their clients.
On this episode:
- What brought Leah and Emily to EXP Realty?
- What is EXP Realty and how is it different to brick-and-mortar realtor office.
- The advantages of a cloud-based company for employees.
- What EXP can offer its clients above other companies.
- How Leah and Emily work as a team.
- The importance of being fluid in the realtor space.
- Why Emily and Leah share client relationships.
- The differences between Minnesota and Wisconsin property.
- Why you need to be on call as a someone in the housing market.
- How being a mother can help you be a better realtor.
- Why you should get the help of a realtor instead of trying to go it alone when buying.
- Why sellers need realtor help.
- What training do realtors go through?
- How much money can sellers lose by not partnering with realtors?
- Why agent network connections matter.
- Is there a cost for Emily and Leah’s services as a buying client?
- About the seller’s percentage payment to agents.
- Why you shouldn’t look for a house before pre-approval.
- Selling your buyers to lenders.
leahnelsonrealtor@gmail.com 612-978-9845
Emily.pustol@gmail.com 715-619-8713

Monday May 31, 2021
Chad Pederson from Pederson Realty
Monday May 31, 2021
Monday May 31, 2021
On today’s episode we’re joined by guest Chad Pederson from Pederson Realty in Woodbury, Minnesota. Not only one of the tallest people in real estate, Chad is also a Navy veteran and knowledgeable home builder thanks to his family’s business. Today, Chad is sharing his life in the Navy and in Silicon Valley, the advantages of growing up in a family with a home building business, and the benefits of working with Pederson Realty.
On this episode:
- About Chad’s career as a Cryptologic Technician in the Navy.
- How growing up in a family that built custom homes has helped inform Chad’s career in real estate.
- What a showing with Chad is like.
- The importance of looking for water damage, especially in the closet.
- Understanding the lifestyle aspects of a home.
- About Chad’s time living the .com life and why it ended.
- How Chad’s technology background helped him at the start of his realtor career.
- About Pederson Realty and what they do.
- Creating not only a fast, but also a smooth experience for clients.
- The importance of making decisions for your clients.
- Advice for someone looking for a realtor for the first time.
- The importance of educating and training Pederson agents in home quality.
- Is there a buyer’s fee at Pederson Realty?
- How Pederson Realty can help their clients when working with builders.
- Where is Pederson Realty licensed to work in?
- Chad’s experience in investment properties.
- Happy Hour at Pederson Realty.
- Making clients feel like they are at home.
Pederson Realty website: https://www.pedersonrealty.com/
Phone Number: 6123562121

Tuesday May 25, 2021
Amanda Palmer & Tom Liester from Coldwell Banker in Stillwater
Tuesday May 25, 2021
Tuesday May 25, 2021
On today’s episode we’re joined by guests Amanda Palmer and Tom Liester from Coldwell Banker in Stillwater. Amanda and Tom teamed up to offer the best possible service to their clients, despite partnering being a less common practice in the industry. Today, they join us to share why they became a partnership, making themselves an invaluable resource to buyers and sellers, and why they love what they do.
On this episode:
- Why Amanda and Tom formed a partnership.
- Preparing for the unexpected peaks and valleys of the industry.
- About Tom’s other job as a Physician’s Assistant.
- Why Tom decided to juggle his 2 different careers.
- How acting as a Physician’s Assistant has prepared Tom for the rocky world of real estate.
- About Amanda’s busy family life outside of real estate.
- Who is Tom and Amanda’s ideal client?
- Is there a buyer’s cost associated with working with Tom and Amanda?
- Do Tom and Amanda deal in Wisconsin?
- Making themselves a resource for buyers.
- Helping sellers understand their homes’ worth.
- The CMA process.
- How long Amanda and Tom have been in real estate.
- Amanda’s favorite part of working in real estate.
- The importance of helping people and creating relationships.
- Why Amanda is the nicest realtor you will ever meet.
- Overcoming client’s belief that realtors are all about transactions.
- Having a foundation of honesty and integrity within the real estate business.
- Tom’s favorite part of working in real estate.
- Advice for people on the fence about buying.
- The best way to contact Amanda and Tom.
Amanda and Tom’s website: https://www.athometeamrealty.com
Amanda’s cell number: 6514976368 email address: amanda.palmer@cbrealty.com
Tom’s cell number: 6513319924 email address: tom.liester@cbrealty.com

Monday Apr 26, 2021
Gwen Marty from EXP Realty
Monday Apr 26, 2021
Monday Apr 26, 2021
On today’s episode we’re joined by guest Gwen Marty, a realtor with EXP Realty. Her company is a purely virtual real estate company. Gwen is known for going above and beyond by thinking outside the box to get the best results for her clients. She truly cares about the buyer and the seller. Today, Gwen is sharing how she became a realtor, what sets her apart from other realtors, and what the life of a realtor really looks like.
On this episode:
- The scoop for mortgages right now
- Gwen’s background story in real estate and why she joined EXP Realty
- How the real estate business has changed
- A time where Gwen went the extra mile for a client
- What sets Gwen apart from other agents
- The surgeries Gwen has had and how she doesn’t let that hold her back
- When Gwen learned about Feng Shui and how this influenced her
- Gwen’s experience on a show called Hockey Moms
- Why she will sometimes talk people out of buying homes
- Why Gwen puts a lot of energy into supporting local restaurants
- What buyers pay versus what sellers pay for a Realtor’s services
- How enlisting a Realtor to help you sell your home works
- An example of how Realtors are sometimes taken advantage of
- What the average buyer that goes to a sale-by-owner offers
- Why commission rates need to be standard and fair
- Why people love model homes
- How realtors get the inside scoop on unlisted properties and other leads
- The role that referrals play in service-based businesses
- The best way to get a hold of Gwen
Gwen’s Facebook: https://www.facebook.com/GMartyEstates/
