Sara Yocum, Jodi Klepac, and Amy Gutknecht

This time we’re joined by guests Sara, Jodi, and Amy, a team of sisters that work together as part of Yocum Real Estate Group with Edina Realty. Twins Sara and Jodi are the real estate agents, while Amy serves as marketing communications director. They join us today to discuss how they all ended up in real estate, their market predictions for the remainder of the year, and how seller equity is driving the market.

 

On this episode:

• What trends are they seeing in real estate right now?
• Explaining buying power and how it affects the market.
• About the staging process Sara, Jodi, and Amy offer.
• What they learn about the properties through staging.
• How Amy Gutknecht’s marketing expertise puts them ahead of the curve.
• The benefits of having a 3-person team for buyers and sellers.
• The importance of refining your listings.
• Sara’s background as an attorney and how it benefits the team.
• Jodi’s beginnings in real estate and how Sara joined her.
• Amy’s background in journalism and how she transitioned to marketing.
• Common questions that often come from fearful sellers.
• Why sellers are in the driver’s seat in this market.
• How inventory shortage is affecting the market.
• The importance of getting pre-approved non-contingent.
• How to get around owning 2 homes in the selling process.
• How seller’s equity is strengthening the market.
• Is there a cost attached to hiring Jodi and Sara?
• Why you are missing out on exposure selling without an agent.
• What the holiday period looks like for sellers and buyers.

 

Contact Yocum Real Estate Group:

Sara Yocum 651-334-4740 yocumrealestategroup@edinarealty.com

Jodi Klepac 651-226-2672 yocumrealestategroup@edinarealty.com