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Realtor Conversations is a show about two Minnesota base power mortgage lenders who interview successful real estate agents. Each week, hosts Brad Goulet and Stig Sandell will discuss how to successfully navigate the real estate market and mortgage market. Let Brad, Stig and their guests be your guide in helping to EMPOWER you with valuable insider information and tools that you need to buy, sell, refinance, and move through the loan process seamlessly.
Episodes
Monday Jan 29, 2024
Monday Jan 29, 2024
In this episode, we're welcoming real estate guru Jay Fletch from Edina Realty. We hear about Jay's 26-year real estate journey, including unpacking the intricacies of commissions, crafting stellar teams, and the art of leadership. We’ll also dissect the implications of zero-commission listings and the evolving role of negotiation and marketing strategies.
In this episode:
- Why understanding real estate commissions is crucial for navigating industry changes.
- How team dynamics evolve with commission-based and salary-based compensation models.
- Why building a family-oriented real estate team can foster loyalty and reduce turnover.
- How consistent customer experiences contribute to referral-based business growth.
- Why specialized roles within a team are essential for consistent service.
- How a stable core team with clear roles can facilitate exponential business growth.
- Why making ten calls a day can be part of a daily success plan for real estate agents.
- How databases and referral pyramids are vital tools for real estate business scaling.
- Why relationship building and maintaining company values are key in real estate transactions.
- How AI is predicted to give a competitive edge to real estate agents who adopt it.
- Why employee loyalty matters in the face of aggressive recruitment in the real estate industry.
- How Jay's story highlights the importance of decision making aligned with long-term relationship building.
- Why leadership and accountability are paramount in guiding successful real estate teams.
- How Jay's experience with Edina Realty and starting his own company shaped his understanding of team structure.
- Why negotiating fees and demonstrating value are becoming more critical for real estate agents.
Contact Jay:
Cell: 715-760-1189
Email: jayfletch@edinarealty.com
Websites: www.jayfletchrealty.com
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